A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.
Magazine B - Issue 76 Blue Bottle Coffee
Magazine B - Issue 76 Blue Bottle Coffee
B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
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From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
- B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.
- B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
PRODUCT SPECIFICATIONS:
- Made in Korea