Magazine B

Magazine B - Issue 49 Netflix

Magazine B - Issue 49 Netflix

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation. 10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. 

  • From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
  • B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.
  • B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.

PRODUCT SPECIFICATIONS:

  • Made in Korea