Magazine B

Magazine B - Issue 68 Instagram

Magazine B - Issue 68 Instagram

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.

  • From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
  • B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.
  • B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.

PRODUCT SPECIFICATIONS:

  • Made in Korea