Intelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee growers, needs to have thorough knowledge in what it takes to make a better coffee culture.
Magazine B - Issue 11 Intelligentsia
Magazine B - Issue 11 Intelligentsia
B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
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From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
- B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.
- B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
PRODUCT SPECIFICATIONS:
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Made in Korea